OVERVIEW

Develop a motion graphic product demo video aimed at effectively advertising and showcasing the features of the product. The video will incorporate dynamic visual elements, animations, and engaging transitions to highlight the product's functionalities in a visually appealing and compelling manner.

PROJECT OBJECTIVE

The primary goal of this motion graphic product demo is to capture the audience's attention and convey key product attributes. By utilizing engaging visuals and seamless transitions, the video aims to generate interest and provide a compelling promotional experience, ultimately boosting awareness and interest in the showcased product.

THE PROCESS

The process begins by selecting a high-end product, and for this project, I have chosen the Apple Vision Pro. Following this, the next step involves sketching storyboards to outline the visual narrative of the motion graphic product demo. Once the storyboards are finalized, the process moves on to preparing layouts using Photoshop, where key visual elements, graphics, and design components are meticulously crafted.

Subsequently, the project transitions to After Effects for the final motion video editing. In After Effects, the various elements come together to form a cohesive and dynamic visual presentation. This phase includes applying effects, integrating background music, and incorporating animations to enhance the overall appeal of the product demo. The careful synchronization of visuals, effects, and sound aims to create an engaging and impactful motion graphic product demonstration for effective advertising and promotion.

THE DELIVERABLE

The ultimate output is a compelling MP4 motion video featuring the Apple Vision Pro, skillfully crafted with dynamic visuals, precise layouts, and engaging animations.

THE TOOLS